Independent. Reader-supported. Tested in the US.
Grooming Nova is the independent home of US grooming-device intent - researching shavers and trimmers, comparing models, buying, and maintaining them. We work with a small number of brand partners each quarter, with editorial control we don't negotiate.
Who reads Grooming Nova
Our readers arrive from Google with a specific grooming-device question and a same-session decision to make. We cover four moments in the buying journey - researching a device, comparing options, making the purchase, and maintaining it - and we cover only those four.
01 · Research
Sizing up a device
Reading the specs, the blade system, and the runtime claims before they commit to a shaver, trimmer, or clipper.
Sample query
“best beard trimmer”
02 · Compare
Weighing the options
Foil vs. rotary, corded vs. cordless, which brand holds up better, and whether the step-up model is worth it.
Sample query
“philips norelco vs braun”
03 · Buy
Making the purchase
Which kit to get, what guards and attachments ship in the box, and where the model actually earns its price.
Sample query
“best hair clippers for home use”
04 · Maintain
When a device acts up
Replacing blades and foils, oiling and cleaning, and fixing a clipper or trimmer that's stopped cutting clean.
Sample query
“how to fix a clipper that won't cut”
Coverage stops at the grooming device itself. We write about electric shavers, beard trimmers, hair clippers, and body groomers - how they work, the technique and styles around them, and upkeep and accessories - not skincare regimens, fashion, fragrance, or general consumer news. Pitches in those categories are declined at the first email.
Why partners choose us
A partnership is only as valuable as the publication's credibility on the day it ships. Three pillars protect that credibility - each backed by a public policy a buyer can audit before signing.
Independent
Owned by its editors. No holding company, no retailer parent, no manufacturer stake.
Every review we publish is reported on merit, and we put that work on the byline - alongside the senior editor who signed off. Partnerships do not change what we report.
Editorial policyTested
Every device bought at retail · Every result dated · Tested on real hair, never on brand-supplied units.
Runtimes, closeness scores, and build notes come from a device we bought at retail and tested on real hair, and we date-stamp every result when we test it. We never publish a claim we haven't confirmed - and we say so in writing.
How We TestTransparent
“Paid Partnership” label above the H1 · public corrections log · named bylines on every article.
Sponsored work is labelled before the reader scrolls. The sponsorship policy spells out exactly what a sponsor can and cannot influence, and every substantive correction lands in a public log.
Sponsorship policyPartnership formats
Pricing is custom-quoted against your brief - format, placement, duration, and brand fit. We come back within 2 business days.
A full-article paid partnership written by our team, on a topic that's actually relevant to your service.
What's included
Labeling. “Paid Partnership with [Brand]” above the H1. Brand reviews factual accuracy only.
A contextual link from a traffic-earning Grooming Nova article to your URL.
What's included
Labeling. We do not insert links that break editorial logic or change an existing pick.
A sticky right-rail display placement on article templates, sitewide or by category.
What's included
Labeling. Maximum 2 simultaneous direct-sold advertisers, rotated impression-share-style.
A featured card for accessory, replacement-part, or grooming-supply partners on a relevant category hub.
What's included
Labeling. We verify your offer matches your live landing page before publishing.
Editorial guardrails
We turn down roughly one inquiry in four. The two columns below are the reason - they protect the readership you're paying to reach.
We will
We won't
Common requests we decline
The process
Use the form below: your name, brand, format you're interested in, and a few sentences on product and audience fit.
If we can run it, you receive a specific format, a publication date, a price, and an editorial brief. If we can't, we say so plainly.
Confirmation email with the live URL, then impression and click reporting on the cadence the format requires.
From the editor
Russell Hartley
Founder & Editor-in-Chief
Grooming Nova
We launched in 2024 to build a US grooming-device publication that doesn't owe anything to a retailer, a manufacturer, or a holding company. Partnering with us right now is a chance to help shape what an independent publication's ad program looks like - and to lock in early-partner terms before traffic catches up to the editorial program.
If you're curious whether your product is a fit, send a brief and you'll hear back from me directly within two business days.
Submit a brief
The basics are enough - we'll come back with a proposal, a price, and a publication date. If we're not a fit, we'll say so plainly.
Frequently asked
If your question isn't here, put it in the brief and we'll answer it in our reply.
Ready when you are
Two business days from your brief to our proposal. The editor-in-chief reads every inquiry himself - no autoresponders, no junior salesperson.
Or skim the sponsorship policy first.